Refreshing the identity of Central London’s leading property membership organisation.
We were commissioned by the City and Westminster Property Associations (CPA & WPA) to take a fresh look at their existing brand identities and implement a new direction for their internal and external digital and print production.
The organisations sought to enhance their brand recognition through their periodic materials (newsletters and reports), evidencing the connection between the three brands whilst maintaining their own personality and voice tone.
Due to the informative character of all their materials, clarity and coherence were the two key factors we pursued when working with their editorial line of products. In the case of the reports, we paid special attention to content hierarchy, accessibility, and user experience, curating every detail and using different resources to keep the audience engaged.