Refreshing the identity of Central London’s leading property membership organisation.

Sustancia was commissioned in March 2023 by the City and Westminster Property Associations (CPA & WPA) to take a fresh look at their existing brand identities and see how its implementation could be modernised and coherent accross all digital and print formats. 

Whilst content with the existing core identity and colour schemes, the organisation felt it was not being interpreted and used on materials such as Annual Reports and newsletters in a dynamic and eye catching way. 

We created three possible variations for both organisations and worked with the CPA/WPA to refine a final option. 

We have now created two Annual Reports for the Associations, six different e-newsletter templates and look forward to continuing our work together.