Studio Sustancia created an identity and materials for the public consultation on Norwich Nelson, capturing the dynamic spirit of this evolving urban centre.

The project aims to transform the Premier Inn site into a vibrant new district, incorporating feedback from community consultations to enrich local economic offerings through mixed-use facilities.

For Norwich Nelson, we crafted a unique visual identity, integrating custom illustrations and iconography to reflect the brand’s values and vision. The design embraces Norwich’s vibrant heritage and dynamic future, using colours and shapes that represent the city’s evolution and its cultural richness as well as the diverse spaces that the development will offer.